I’m Ida! Brand strategist, web designer, and coffee lover. I create brands and websites for creative entrepreneurs that feel like home. Learn how we can capture your passion and talent and create a captivating brand and website:


Back in August of 2019 I decided to switch from MailerLite to Flodesk to see what all the hype was about. I was fairly familiar with email marketing, and the beautifully, sleek interface of Flodesk definitely drew me in.

Business Tips, Showit Tips, Squarespace Tips

Why I switched to Flodesk from MailerLite

My sweet client, Taylor, reached out to me the other day wanting to know how difficult it would be for her to create more photoshop templates like the ones I provided her during her rebrand. I’m a huge fan of using smart objects in Photoshop to create templates that can be used over and over to quickly (and easily) create collages for Instagram stories or other social media platforms. 

Branding, Business Tips, Squarespace Tips

How to create Instagram story templates in Photoshop

As a Squarespace web designer working with other creative entrepreneurs, I’ve come to realize the importance of brand photography. A beautiful website with iPhone photos and selfies will not look as great and professional as a beautiful website with professional brand photos. I have also found that having a great library of photos helps me post more consistently on social media!

Business Tips, Squarespace Tips

Brand photography: what it is, why you need it, and how to plan for a brand shoot

I had every single intention of writing a 2019 business review blog post – you know the ones that come out at the end of December reflecting back on the year that has passed. But that didn’t happen. Instead I traveled to Norway to visit my precious family, and I’d say it was the best decision I could have made. 

Business Tips, Squarespace Tips

1 Year Business Anniversary – a review of 2019

When you’re first starting out with designing websites on Squarespace, the index pages can be both confusing and intimidating, but they are an essential part of creating unique eye-catching Squarespace websites. 

In today’s post, I’ll shed some light on Squarespace index pages to help you understand what they are, when and how you can use them, and also a little Squarespace index page folder menu trick!

Squarespace Tips

Squarespace Index Pages Explained

The Squarespace summary block is a great way to show off your client praises to convince potential customers of just how wonderful you are to work with. 

If you’re trying to make the decision easier for your potential clients, styling your Summary block testimonials with a little CSS can be a great way to further make these stand out and become even more eye catching! 

In this blog post I’ll walk you through three different ways you can style your Squarespace summary block testimonials using easy CSS (don’t worry, step by step instructions are included).

Squarespace Tips

How to Style Squarespace Summary Blocks with CSS

Email marketing is all the rage these days and with good reason. With Facebook and Instagram constantly changing their algorithms, it can be difficult to keep up with the changes and stay front of mind for the people we are trying to reach. 

In this post I’ll share some of the reasons why you should be using email marketing for your creative business, how you can set up your email marketing systems, and finally what you should be sending to your email list to keep them engaged! 

Squarespace Tips

The Ultimate Guide to Email Marketing for Creative Entrepreneurs

In the world of service based businesses, testimonials have an incredible power. It’s human nature to search for social proof to confirm that we are making a good decision, so featuring raving reviews and testimonials is a great way to help our potential clients feel more confident in their decision. 

But how can we display testimonials on Squarespace in a way that is eye catching, fits the overall design of our site, and doesn’t feel boring? 

In today’s blog post I’ll share a quick and easy way to show off your testimonials on your Squarespace site! 

Squarespace Tips

How to show off testimonials in Squarespace

Video is the future, right? At least that’s what they say. And as a Squarespace web designer, I’ve been thinking a lot about ways you can incorporate video into your website to create a more engaging user experience. 

June was all about video for The Rising Tide Society and Tuesday’s Together, and attending the meet up sparked the idea for this blog post!

So, in this blog post I’ll share five ways you can incorporate video on your website as a creative entrepreneur! 

Squarespace Tips

Five Ways to Incorporate Video on Your Website

As a Squarespace web designer, I’ve seen my fair share of good, bad, and ugly when it comes to DIY websites. While some people are able to create beautiful websites on Squarespace all on their own, there are still a couple of things that I look for as a designer that are dead giveaways for a DIY website. 

Squarespace Tips

How to spot a DIY website: Easy fixes you can make to your Squarespace website to look less DIY


I'm ready to help you take your brand and website from that constant construction zone, to a polished online home for your business. Join me as I share my best tips and tricks for creative entrepreneurs!

I'm Ida!

Web designer, brand designer, & coffee lover.