I’m Ida! Brand strategist, web designer, and coffee lover. I create brands and websites for creative entrepreneurs that feel like home. Learn how we can capture your passion and talent and create a captivating brand and website:

Whether you’re not quite ready to hire a designer just yet, or you just need some action steps you can take during this season of your business to build a more “on brand” business, you’re in the right place.

Branding, Business Tips

How to build a brand when you can’t afford a designer

Back in August of 2019 I decided to switch from MailerLite to Flodesk to see what all the hype was about. I was fairly familiar with email marketing, and the beautifully, sleek interface of Flodesk definitely drew me in.

Business Tips, Showit Tips, Squarespace Tips

Why I switched to Flodesk from MailerLite

My sweet client, Taylor, reached out to me the other day wanting to know how difficult it would be for her to create more photoshop templates like the ones I provided her during her rebrand. I’m a huge fan of using smart objects in Photoshop to create templates that can be used over and over to quickly (and easily) create collages for Instagram stories or other social media platforms. 

Branding, Business Tips, Squarespace Tips

How to create Instagram story templates in Photoshop

As a Squarespace web designer working with other creative entrepreneurs, I’ve come to realize the importance of brand photography. A beautiful website with iPhone photos and selfies will not look as great and professional as a beautiful website with professional brand photos. I have also found that having a great library of photos helps me post more consistently on social media!

Business Tips, Squarespace Tips

Brand photography: what it is, why you need it, and how to plan for a brand shoot

I had every single intention of writing a 2019 business review blog post – you know the ones that come out at the end of December reflecting back on the year that has passed. But that didn’t happen. Instead I traveled to Norway to visit my precious family, and I’d say it was the best decision I could have made. 

Business Tips, Squarespace Tips

1 Year Business Anniversary – a review of 2019

And so it continues, the ongoing debate of which website platform is best for your creative business website. As a Showit and Squarespace web designer, I have some experience when it comes to choosing between these two platforms, so I’m happy to share a little insight on some of the reasons why I would choose one over the other. I previously wrote a blog post about the Five Reasons to Pick Showit over Squarespace, so it’s only fair to flip it for today’s post. In this post I’ll share five reasons why you might want to choose Squarespace over Showit for your website platform. 

Business Tips, Showit Tips, Squarespace Website

Five reasons to choose Squarespace over Showit

And while email marketing is very much still alive, the increased knowledge about this type of marketing has made it slightly harder to grow and thrive from your list. For instance, it is no longer enough to just say “Sign up for my list” as consumers and potential clients have gotten more protective over their inboxes. 

In today’s post, I’ll share how you can easily get started with email marketing workflows using Flodesk!

Business Tips, Showit Tips, Squarespace Website

Setting up Flodesk Workflows

There’s no doubt that the Squarespace vs Showit debate is living on as strong as ever. As a designer working on both platforms for my clients, I have gained some valuable insight when it comes to choosing Showit vs Squarespace.

Whether you’re searching for the perfect website as a photographer, or maybe looking to upgrade your wedding planning website or even stationery design website, this blog post will help shed some light on which website platform is best for you! 

In this post, I’ll share the top five reasons why you should choose Showit over Squarespace!

Business Tips, Showit Tips, Squarespace Website

Five reasons to choose Showit over Squarespace

Have you ever found yourself making decisions based on the shiny new syndrome mixed with a little (or a lot) of FOMO?

Yep. I’ve been there too.

If you’ve been around the Hygge Design Co blog for a hot minute, you’ve heard me rave about MailerLite as my go-to email marketing software. I still stand behind MailerLite, and I think it’s a great, free platform for those just starting out with email marketing. But, I’ve recently been testing out Flodesk, and I must say, I’m very impressed.
In today’s post I’ll share how you can authenticate your domain, and set up your forms so your visitors can sign up for your Flodesk email list! 

Business Tips, Showit Tips, Squarespace Website

Setting up Flodesk with Squarespace – everything you need to know

I can often find myself paralyzed when it comes to decision making if I’m not sure what the right way to do something is. But luckily for me, there are tons of resources out there to make sure I’m doing things just right! 

Today, I wanted to share one of my favorites with you – The Creative Law Shop – the resource I use for my contracts here at Hygge Design Co.

In this post I’ll explain why you need to have Terms and Conditions and Privacy Policy for your website and how you can get these set up quick and easy! 

Business Tips, Showit Tips, Squarespace Website

Why you need a Privacy Policy and Terms and Conditions for your website


I'm ready to help you take your brand and website from that constant construction zone, to a polished online home for your business. Join me as I share my best tips and tricks for creative entrepreneurs!

I'm Ida!

Web designer, brand designer, & coffee lover. 








I craft brands and websites that feel like