I’m Ida! Brand strategist, web designer, and coffee lover. I create brands and websites for creative entrepreneurs that feel like home. Learn how we can capture your passion and talent and create a captivating brand and website:

How many times have you thought to yourself that these brand colors you’ve got going on might not fit your brand? And let’s not talk about all the times you’ve tweaked your color palette. I remember working on a smaller design project for Madalyn Yates Photography. She simply needed some opt-in freebies designed. I knew […]

Branding, Uncategorized

The Easy Way to Create a Color Palette for your brand

Whether you’re not quite ready to hire a designer just yet, or you just need some action steps you can take during this season of your business to build a more “on brand” business, you’re in the right place.

Branding, Business Tips

How to build a brand when you can’t afford a designer

I was so excited when Gracie reached out telling me it was time for her to finally get her brand in order. She has wanted to do this for over a year but was waiting for the right time and the right person to do it all for her.


Brand Launch – Gracie Withers Photography

My sweet client, Taylor, reached out to me the other day wanting to know how difficult it would be for her to create more photoshop templates like the ones I provided her during her rebrand. I’m a huge fan of using smart objects in Photoshop to create templates that can be used over and over to quickly (and easily) create collages for Instagram stories or other social media platforms. 

Branding, Business Tips, Squarespace Tips

How to create Instagram story templates in Photoshop

I was thrilled to be able to work with Taylor on this brand strategy and website project. It is so evident that she has spent a lot of time and effort growing her photography brand and business, and it was time for her visual identity (logo, colors, and website) to match up! 

Branding, Squarespace Website

Brand and Website Launch – Taylor Gray Photography

For a couple of months, I’ve had this strong urge (like a tug on my heart) to rebrand my business. I’m a firm believer that rebranding shouldn’t be done “just because,” but after evaluating where I was, where I wanted to be, and most of all who I wanted to be serving, I realized it was time for some realignment. 

Branding, Squarespace Website

Hygge Design Co Brand and Website Launch

After wrapping up the updated Madalyn Yates Photography brand and website (you can see all that goodness over here), I realized something. As a brand and web designer, I’ve spent countless hours researching, studying, and most of all trying to understand what makes a brand effective. Today’s blog post will share all about why your brand is so much more than a logo, and how a solid brand can help your business grow. 

Branding, Squarespace Website

Why your brand is so much more than a logo

I was so excited to get started on this project, but also a little nervous. It had to be perfect. Not just visually appealing or strategically designed. It had to represent Madalyn and the Madalyn Yates Photography brand and all that it stands for. When you know someone as well as I know Madalyn, that can be both scary and exciting at the same time. 

Branding, Squarespace Website

Brand and Website Launch – Madalyn Yates Photography

Every time I see a brand launch on social media or come across a beautiful brand on Pinterest I get that little thought in my head: “Dang, should I rebrand my business too?” Maybe you can relate to this as well? The shiny object syndrome is all too real with the constant influences from social media and Pinterest telling us we always need to have the most up to date everything.

In this post, I’ll walk you through some of the times when it’s actually a good idea to rebrand your business and what you should consider before diving into a full rebrand! 

Branding, Squarespace Tips

Is it time for a rebrand?

As a web and brand designer, I’m always on the hunt for beautiful fonts to use in my next projects. This search for fonts that work can be such a time suck (let’s be honest, you can probably spend hours looking for a font to download), and sometimes we don’t have the budget to splurge on paid fonts. I’m so grateful there are so many options for free script fonts to download, so today we’ll take a look at some of these!

Branding, Business Tips

10 Beautiful Free Script Fonts


I'm ready to help you take your brand and website from that constant construction zone, to a polished online home for your business. Join me as I share my best tips and tricks for creative entrepreneurs!

I'm Ida!

Web designer, brand designer, & coffee lover. 








I craft brands and websites that feel like