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Why I switched to Flodesk from MailerLite

this post contains affiliate links

Back in August of 2019 I decided to switch from MailerLite to Flodesk to see what all the hype was about. I was fairly familiar with email marketing, and the beautifully, sleek interface of Flodesk definitely drew me in.

There were several different reasons I decided to switch from the free MailerLite to Flodesk, even though it’s paid. And I can promise you, if I’d been using Mailchimp I would have switched from Mailchimp to Flodesk even faster.

You see, I’m a big fan of email marketing, but I’m also a frugal entrepreneur (thanks, Profit First). So why did I decide to switch from a free platform that seemingly had everything I needed to Flodesk?

Keep reading to find out!

In this post I’ll share why I decided to switch from MailerLite to Flodesk and why I think you should too.

Oh, and if you’re ready to get started with Flodesk, use this link to get started for free and get 50% off your first year when you decide to stick with it (or use the code 96RGTB).

So are you ready to hear more about why I decided to make the switch? Let’s do this!


As a web and brand designer, aesthetics are important to me. Who am I to be preaching about brand recognition and brand consistency if I can’t even do that across my own brand and platforms?

After coming across my post about Setting up Flodesk and Squarespace, one of my readers sent me a DM on Instagram asking if I would recommend that she sign up for Flodesk over one of the free platforms out there.

In an effort to provide you all with full transparency, here’s what I told her:

If your audience is one that cares about aesthetics and you’re ready to invest in an email marketing platform, Flodesk is 100% the way to go.

Why did I not say “YESSS, of course you need Flodesk”?

Because it’s not my place to decide how you spend your money. And honestly, at the time I was still debating whether or not I wanted to invest myself.

I loved my free trial with Flodesk, but I was still trying to decide if it was worth it to invest in a paid platform when the free one I had been using was doing just fine.

For me, it came down to the fact that I was rebranding my own business, and I was honestly excited about all the opportunities Flodesk was able to provide me in building that brand recognition across platforms.

Open Rates

If you’ve been around Hygge Design Co for a minute, you might know that I love pretty things, but that I’m also a firm believer that pretty doesn’t matter if it doesn’t get the job done.

After switching from MailerLite to Flodesk, I noticed that my email list was growing rapidly, and my open rates actually did the same as well.

I was expecting my open rates to go down as my list grew – after all, more people would have to open my emails to reach the same percentage (duhh, basic math).

With a small list on MailerLite my open rates were about 30% with click rates anywhere from 1% to 10%. With Flodesk, I’ve been seeing open rates over 30%, and as high as 40%, with a list that has become twice as big!

Now that is what I call a win.

GDPR Compliance

While both Flodesk and MailerLite are GDPR compliant, their interpretation of the rules are a little different.

I have been super impressed with the way Flodesk has set up their signup forms. With MailerLite, I had double opt-in set up, which significantly lowered my actual subscriber count and made list growing a painfully slow process (yes, you can actually see the people who signed up but didn’t complete the second opt-in).

With Flodesk on the other hand, there’s no need for double opt-in, so growing my list has become a breeze.

Since my business name (and myself for that matter) are European, I know I get some European visitors, so I wanted to make sure that I am compliant with the rules. Flodesk has some great resources on how you can be GDPR compliant that you can check out here.

I actually want to send emails

Now this is where my decision to switch from MailerLite to Flodesk actually happened. I noticed that the higher open rates, the rapidly growing list, and the overall ease of setting up my brand in Flodesk made me want to send out emails.

A cold email list will certainly do no good for your business, but with Flodesk I felt motivated to share what was going on in my business, and I almost felt like the people on the other side cared. Like they were people, and not just names on a list.

After sending emails with Flodesk I have actually received responses back from my subscribers, which never happened before, and it has honestly been so motivating to see this change!

So while Flodesk is a paid service, I noticed that I was sending more emails because I was motivated (and maybe felt a little guilty if I didn’t use it – like that support gym membership), and that has made my list even better!

Are you ready to test Flodesk for yourself? Sign up today to get your first month free and 50% off your first year!

If you’re looking for help upleveling your brand and website, learn more about how we can partner to make that happen below:

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