Whether you’re not quite ready to hire a designer just yet, or you just need some action steps you can take during this season of your business to build a more “on brand” business, you’re in the right place.

Back in August of 2019 I decided to switch from MailerLite to Flodesk to see what all the hype was about. I was fairly familiar with email marketing, and the beautifully, sleek interface of Flodesk definitely drew me in.

As a Squarespace web designer working with other creative entrepreneurs, I’ve come to realize the importance of brand photography. A beautiful website with iPhone photos and selfies will not look as great and professional as a beautiful website with professional brand photos. I have also found that having a great library of photos helps me post more consistently on social media!

I had every single intention of writing a 2019 business review blog post – you know the ones that come out at the end of December reflecting back on the year that has passed. But that didn’t happen. Instead I traveled to Norway to visit my precious family, and I’d say it was the best decision I could have made. 

After wrapping up the updated Madalyn Yates Photography brand and website (you can see all that goodness over here), I realized something. As a brand and web designer, I’ve spent countless hours researching, studying, and most of all trying to understand what makes a brand effective. Today’s blog post will share all about why your brand is so much more than a logo, and how a solid brand can help your business grow.