I’m Ida! Brand strategist, web designer, and coffee lover. I create brands and websites for creative entrepreneurs that feel like home. Learn how we can capture your passion and talent and create a captivating brand and website:


I was thrilled to be able to work with Taylor on this brand strategy and website project. It is so evident that she has spent a lot of time and effort growing her photography brand and business, and it was time for her visual identity (logo, colors, and website) to match up! 

Branding, Squarespace Website

Brand and Website Launch – Taylor Gray Photography

For a couple of months, I’ve had this strong urge (like a tug on my heart) to rebrand my business. I’m a firm believer that rebranding shouldn’t be done “just because,” but after evaluating where I was, where I wanted to be, and most of all who I wanted to be serving, I realized it was time for some realignment. 

Branding, Squarespace Website

Hygge Design Co Brand and Website Launch

After wrapping up the updated Madalyn Yates Photography brand and website (you can see all that goodness over here), I realized something. As a brand and web designer, I’ve spent countless hours researching, studying, and most of all trying to understand what makes a brand effective. Today’s blog post will share all about why your brand is so much more than a logo, and how a solid brand can help your business grow. 

Branding, Squarespace Website

Why your brand is so much more than a logo

I was so excited to get started on this project, but also a little nervous. It had to be perfect. Not just visually appealing or strategically designed. It had to represent Madalyn and the Madalyn Yates Photography brand and all that it stands for. When you know someone as well as I know Madalyn, that can be both scary and exciting at the same time. 

Branding, Squarespace Website

Brand and Website Launch – Madalyn Yates Photography

And so it continues, the ongoing debate of which website platform is best for your creative business website. As a Showit and Squarespace web designer, I have some experience when it comes to choosing between these two platforms, so I’m happy to share a little insight on some of the reasons why I would choose one over the other. I previously wrote a blog post about the Five Reasons to Pick Showit over Squarespace, so it’s only fair to flip it for today’s post. In this post I’ll share five reasons why you might want to choose Squarespace over Showit for your website platform. 

Business Tips, Showit Tips, Squarespace Website

Five reasons to choose Squarespace over Showit

And while email marketing is very much still alive, the increased knowledge about this type of marketing has made it slightly harder to grow and thrive from your list. For instance, it is no longer enough to just say “Sign up for my list” as consumers and potential clients have gotten more protective over their inboxes. 

In today’s post, I’ll share how you can easily get started with email marketing workflows using Flodesk!

Business Tips, Showit Tips, Squarespace Website

Setting up Flodesk Workflows

There’s no doubt that the Squarespace vs Showit debate is living on as strong as ever. As a designer working on both platforms for my clients, I have gained some valuable insight when it comes to choosing Showit vs Squarespace.

Whether you’re searching for the perfect website as a photographer, or maybe looking to upgrade your wedding planning website or even stationery design website, this blog post will help shed some light on which website platform is best for you! 

In this post, I’ll share the top five reasons why you should choose Showit over Squarespace!

Business Tips, Showit Tips, Squarespace Website

Five reasons to choose Showit over Squarespace

Have you ever found yourself making decisions based on the shiny new syndrome mixed with a little (or a lot) of FOMO?

Yep. I’ve been there too.

If you’ve been around the Hygge Design Co blog for a hot minute, you’ve heard me rave about MailerLite as my go-to email marketing software. I still stand behind MailerLite, and I think it’s a great, free platform for those just starting out with email marketing. But, I’ve recently been testing out Flodesk, and I must say, I’m very impressed.
In today’s post I’ll share how you can authenticate your domain, and set up your forms so your visitors can sign up for your Flodesk email list! 

Business Tips, Showit Tips, Squarespace Website

Setting up Flodesk with Squarespace – everything you need to know

I can often find myself paralyzed when it comes to decision making if I’m not sure what the right way to do something is. But luckily for me, there are tons of resources out there to make sure I’m doing things just right! 

Today, I wanted to share one of my favorites with you – The Creative Law Shop – the resource I use for my contracts here at Hygge Design Co.

In this post I’ll explain why you need to have Terms and Conditions and Privacy Policy for your website and how you can get these set up quick and easy! 

Business Tips, Showit Tips, Squarespace Website

Why you need a Privacy Policy and Terms and Conditions for your website


I'm ready to help you take your brand and website from that constant construction zone, to a polished online home for your business. Join me as I share my best tips and tricks for creative entrepreneurs!

I'm Ida!

Web designer, brand designer, & coffee lover.