How many times have you thought to yourself that these brand colors you’ve got going on might not fit your brand? And let’s not talk about all the times you’ve tweaked your color palette. I remember working on a smaller design project for Madalyn Yates Photography. She simply needed some opt-in freebies designed. I knew […]

I was so excited when Gracie reached out telling me it was time for her to finally get her brand in order. She has wanted to do this for over a year but was waiting for the right time and the right person to do it all for her.

I was thrilled to be able to work with Taylor on this brand strategy and website project. It is so evident that she has spent a lot of time and effort growing her photography brand and business, and it was time for her visual identity (logo, colors, and website) to match up! 

After wrapping up the updated Madalyn Yates Photography brand and website (you can see all that goodness over here), I realized something. As a brand and web designer, I’ve spent countless hours researching, studying, and most of all trying to understand what makes a brand effective. Today’s blog post will share all about why your brand is so much more than a logo, and how a solid brand can help your business grow. 

Every time I see a brand launch on social media or come across a beautiful brand on Pinterest I get that little thought in my head: “Dang, should I rebrand my business too?” Maybe you can relate to this as well? The shiny object syndrome is all too real with the constant influences from social media and Pinterest telling us we always need to have the most up to date everything.

In this post, I’ll walk you through some of the times when it’s actually a good idea to rebrand your business and what you should consider before diving into a full rebrand!