I’m Ida! Brand strategist, web designer, and coffee lover. I create brands and websites for creative entrepreneurs that feel like home. Learn how we can capture your passion and talent and create a captivating brand and website:


The best way to raise your rates as a creative entrepreneur, without running into imposter syndrome along the way. Confidently scale your business to charge premium rates for your service.

Business Tips, Pricing

The best way to raise your rates (without imposter syndrome creeping in)

As creative entrepreneurs, our personal brand is heavily tied to our businesses, and our ability to build that know, like, and trust factor can make or break our sales in a saturated industry. Copywriting tips for creative entrepreneurs might look different from other industries, as we try to sell not just our service, but the experience […]

Business Tips

5 Quick Copywriting Tips to Connect Your Brand with Your Ideal Clients

After a conversation with a client of mine, I realized that as a designer, I’m always thinking of fun and unique ways to use brand assets to elevate brands. In this series, I’ll be sharing some ways you can use your brand elements to take your brand to the next level.

Branding, Business Tips

5 Ways to Use Your Brand Patterns

Whether you’re not quite ready to hire a designer just yet, or you just need some action steps you can take during this season of your business to build a more “on brand” business, you’re in the right place.

Branding, Business Tips

How to build a brand when you can’t afford a designer

Back in August of 2019 I decided to switch from MailerLite to Flodesk to see what all the hype was about. I was fairly familiar with email marketing, and the beautifully, sleek interface of Flodesk definitely drew me in.

Business Tips, Showit Tips, Squarespace Tips

Why I switched to Flodesk from MailerLite

My sweet client, Taylor, reached out to me the other day wanting to know how difficult it would be for her to create more photoshop templates like the ones I provided her during her rebrand. I’m a huge fan of using smart objects in Photoshop to create templates that can be used over and over to quickly (and easily) create collages for Instagram stories or other social media platforms. 

Branding, Business Tips, Squarespace Tips

How to create Instagram story templates in Photoshop

As a Squarespace web designer working with other creative entrepreneurs, I’ve come to realize the importance of brand photography. A beautiful website with iPhone photos and selfies will not look as great and professional as a beautiful website with professional brand photos. I have also found that having a great library of photos helps me post more consistently on social media!

Business Tips, Squarespace Tips

Brand photography: what it is, why you need it, and how to plan for a brand shoot

I had every single intention of writing a 2019 business review blog post – you know the ones that come out at the end of December reflecting back on the year that has passed. But that didn’t happen. Instead I traveled to Norway to visit my precious family, and I’d say it was the best decision I could have made. 

Business Tips, Squarespace Tips

1 Year Business Anniversary – a review of 2019

And so it continues, the ongoing debate of which website platform is best for your creative business website. As a Showit and Squarespace web designer, I have some experience when it comes to choosing between these two platforms, so I’m happy to share a little insight on some of the reasons why I would choose one over the other. I previously wrote a blog post about the Five Reasons to Pick Showit over Squarespace, so it’s only fair to flip it for today’s post. In this post I’ll share five reasons why you might want to choose Squarespace over Showit for your website platform. 

Business Tips, Showit Tips, Squarespace Website

Five reasons to choose Squarespace over Showit

And while email marketing is very much still alive, the increased knowledge about this type of marketing has made it slightly harder to grow and thrive from your list. For instance, it is no longer enough to just say “Sign up for my list” as consumers and potential clients have gotten more protective over their inboxes. 

In today’s post, I’ll share how you can easily get started with email marketing workflows using Flodesk!

Business Tips, Showit Tips, Squarespace Website

Setting up Flodesk Workflows


I'm ready to help you take your brand and website from that constant construction zone, to a polished online home for your business. Join me as I share my best tips and tricks for creative entrepreneurs!

I'm Ida!

Web designer, brand designer, & coffee lover.