I’m Ida! Brand strategist, web designer, and coffee lover. I create brands and websites for creative entrepreneurs that feel like home. Learn how we can capture your passion and talent and create a captivating brand and website:


When was the last time you said no to something in business without feeling guilty about it? Learning to say no can feel difficult, but is a crucial part in bringing more hygge to our life and business.

Business Tips, Podcast

Episode 7: The Power of Saying No

Strategic testimonials can convert website visitors into clients without any sales effort from you. It’s the magic solution to increasing sales.

Business Tips, Podcast

Episode 6: The Key To Testimonials That Convert

Pricing can be such a struggle for creative entrepreneurs. What do we do if someone tells us we’re too expensive?

Podcast, Pricing

Episode 5: How to deal with clients saying you’re too expensive

This timeless brand for Idaho wedding photographer Jacque Sudbrock Photography is stunning. Sure to elevate her brand for years to come!


Custom brand for wedding photographer Jacque Sudbrock Photography

Creating a raving client experience is all about setting the right expectations with your clients. Episode 4 of the Hygge Hour Podcast explores how!


Episode 4: Creating A Raving Client Experience

I’m so excited about todays episode, because as a brand and website designer you might think that I’m always for a rebrand or refresh of your brand and website, but the fact is that i’m not. And I dont always think it’s the right time to rebrand your business. So if you’ve been thinking about […]


Episode 3: Is it time for a rebrand?

Have you ever sat down and thought about what you would tell your younger business owner self if you were to go back and give yourself some advice? It’s always so interesting to take a look at the things we did the hard way, because we thought it was what we were supposed to do, […]


Episode 2: Five things I would tell my younger business owner self

It all started in the parking lot of Home Goods…  Isn’t that how every good story starts? In today’s episode, I’m gonna share the story of Hygge Design Co and how I went from 9-5 side hustler to laid off and full time business owner.  After a trip down memory lane, I realized there are […]


Episode 1: From 9-5 side hustler to laid off & full time business owner – The Story of Hygge Design Co

Building a custom Showit website and brand for Richmond Wedding photographer Kailey Brianne Photography was incredible. Kailey is insanely talented as a photographer and cares so deeply for her clients, and we had to create something to do it all justice.

Branding, project, Showit

Showit website design and branding for wedding photographer Kailey Brianne Photography

Within 24 hours of launch, Cassie had already booked a client 2k higher than she has ever charged. Investing in a custom brand and Showit website is already paying off!

Branding, Featured, project, Showit, Testimonials

Custom brand and Showit website for wedding videographer Little Eye Film Co


I'm ready to help you take your brand and website from that constant construction zone, to a polished online home for your business. Join me as I share my best tips and tricks for creative entrepreneurs!

I'm Ida!

Web designer, brand designer, & coffee lover.