I’m Ida! Brand strategist, web designer, and coffee lover. I create brands and websites for creative entrepreneurs that feel like home. Learn how we can capture your passion and talent and create a captivating brand and website:

Creating a custom brand for Raleigh wedding photographer Simone McAdams was a real dream come true.

Branding, project, Testimonials

Simone McAdams Photography Custom Brand Design

Karina’s vision for her brand and website was so incredibly clear, it was a true joy to spend two weeks making this come to life. As a Showit website designer, it is always a true joy when my clients give me full creative freedom!

Branding, project

Karina Danielle Photography custom brand and Showit website design

How many times have you thought to yourself that these brand colors you’ve got going on might not fit your brand? And let’s not talk about all the times you’ve tweaked your color palette. I remember working on a smaller design project for Madalyn Yates Photography. She simply needed some opt-in freebies designed. I knew […]

Branding, Uncategorized

The Easy Way to Create a Color Palette for your brand

Step by step instructions to help you switch your website from Squarespace to Showit

Showit Tips

How to Switch from Squarespace to Showit

Whether you’re not quite ready to hire a designer just yet, or you just need some action steps you can take during this season of your business to build a more “on brand” business, you’re in the right place.

Branding, Business Tips

How to build a brand when you can’t afford a designer

I was so excited when Gracie reached out telling me it was time for her to finally get her brand in order. She has wanted to do this for over a year but was waiting for the right time and the right person to do it all for her.


Brand Launch – Gracie Withers Photography

Back in August of 2019 I decided to switch from MailerLite to Flodesk to see what all the hype was about. I was fairly familiar with email marketing, and the beautifully, sleek interface of Flodesk definitely drew me in.

Business Tips, Showit Tips, Squarespace Tips

Why I switched to Flodesk from MailerLite

My sweet client, Taylor, reached out to me the other day wanting to know how difficult it would be for her to create more photoshop templates like the ones I provided her during her rebrand. I’m a huge fan of using smart objects in Photoshop to create templates that can be used over and over to quickly (and easily) create collages for Instagram stories or other social media platforms. 

Branding, Business Tips, Squarespace Tips

How to create Instagram story templates in Photoshop

As a Squarespace web designer working with other creative entrepreneurs, I’ve come to realize the importance of brand photography. A beautiful website with iPhone photos and selfies will not look as great and professional as a beautiful website with professional brand photos. I have also found that having a great library of photos helps me post more consistently on social media!

Business Tips, Squarespace Tips

Brand photography: what it is, why you need it, and how to plan for a brand shoot

I was thrilled to be able to work with Taylor on this brand strategy and website project. It is so evident that she has spent a lot of time and effort growing her photography brand and business, and it was time for her visual identity (logo, colors, and website) to match up! 

Branding, Squarespace Website

Brand and Website Launch – Taylor Gray Photography


I'm ready to help you take your brand and website from that constant construction zone, to a polished online home for your business. Join me as I share my best tips and tricks for creative entrepreneurs!

I'm Ida!

Web designer, brand designer, & coffee lover. 








I craft brands and websites that feel like