Last week I was talking to a business friend of mine and she was wondering how I have so much content to constantly share to Pinterest from my blog. A valid question, and something I’m actually asked quite frequently. While a lot of entrepreneurs are jumping on the Pinterest bandwagon and understanding the value that Pinterest can provide in their business, there is still a lot of confusion about how to actually execute said strategy. If you know anything about me, you know I’m all about working smarter not harder. What I’m about to share will not only save you time in your Pinterest marketing but also help you see greater results.
In this post I’ll teach you how you can turn one blog post into multiple pins to extend the life of your content over time.
Why new content matters:
As discussed in this post, Pinterest is looking for pinners who are contributing new, relevant, quality content to the platform. Because Pinterest works with a Smartfeed, pinners who are able to provide content that fit these critera will find themselves rewarded by the platform over time. Being rewarded by Pinterest usually means your content will be seen by more people and show up in more relevant searches. The struggle many new pinners find themselves in is how to constantly contribute content to Pinterest without getting flagged as spammy by the platform.
There are a couple of different ways we can help ourselves out when learning how to execute our Pinterest strategy. First of all, we need to understand what Pinterest considers as new content, and then learn how we can create more content that fits under this definition
Creating new content for optimized Pinning:
Pinterest considers any pins not repinned on the platform to be new content. That means if someone went on your website and decided to save one of your pins for future reference, you’d be credited because your website provided share-worthy content. Basically, if someone goes out of their way to save your content for future use, Pinterest is going to assume this content is worth someone else’s time as well.
Does that mean re-pins aren’t worth as much? Yes and no. It means Pinterest is always going to prefer fresh content directly from a site, but re-pins are a great way to confirm that content is in fact relevant and extend the life of a pin.
Okay, let’s be honest. I don’t have time to constantly search for new websites or even upload all my various pin graphics to Pinterest to save. How do I get around this? Tailwind is my answer. According to this article, pins pinned through the Tailwind scheduler appear as if they were pinned directly from a website, signaling to Pinterest that this type of content is very relevant and of high quality. So by using my Tailwind extension, I’m able to pin directly from Pinterest but make it appear as if I’m actually seeking out various websites to pin from! Sounds great, right?! It really is.
One blog post – several fresh pins:
So how can we make the most out of Tailwind and continue sharing our own content in a fresh, new way?
For each of my own blog posts that I write, I have a large variety of Pinterest graphics that I use. Generally, I have about 3-4 graphic options, that also have color varieties. This allows me to turn one piece of content into a variety of pins without coming across as spammy.
Secondly, I create alternative titles for blog posts. Again, this allows me to create more content with what I’ve got, but it also helps me run A/B testing on colors and word choices to see what resonates better with my target audience.
Curious what that looks like? Here’s an example:
That’s it, y’all! The easy way you can turn one blog post into multiple pins to keep pinning fresh content to your Pinterest account.
* this is an affiliate link, which means I may get some benefit at no extra cost to you!
