We love a good secret, and even though this one may not be a secret per se, it is definitely part of the key to effectively using Pinterest for your business. Over the past couple of months, we’ve successfully grown our Pinterest account from 0 to close to one million monthly views. Yes! That is absolutely insane, but more than that, we are seeing positive growth in traffic from Pinterest. Slowly but surely, it is trickling in while we sleep! So what’s this secret that we’re speaking of, you may ask? Pinterest is not a social media platform. Yes, let that sink in for a minute.
Pinterest is a search engine. And a very powerful one at that.
So now that the cat’s out of the bag – why should you care? You need to care because if you approach Pinterest like your other social media platforms, your results will not be what you are looking for. You’ll be wasting a lot of time on an inefficient strategy that may work for a little while, but won’t be sustainable long-term. Over here at Hygge Design Co we are all about efficiency and automation when it comes to our marketing strategies – the more you can set it up to run on autopilot, the more time you’ll have for those hygge moments in your life. So what do you need to do? Keep on reading my friend!
Consider your ideal audience
Take a minute to consider your ideal audience. Don’t have one yet? That’s the first thing we need to fix for you to be successful on Pinterest. For any Pinterest strategy to be effective, you need to carefully consider who you are trying to target. Who do you want to see your pins? Who is going to benefit from the content that you are posting? Once you’ve got those details nailed down, it’s time to start thinking of their behaviors on the platform.
Picture your ideal client going about their day, heading to Pinterest to search for something. What are they looking for? What are the pain points that they are seeking to solve by going to Pinterest?
Using the wedding industry as an example, they may search “spring wedding ideas” “wedding photography inspiration” “engagement ring inspiration” “wedding makeup” or something along those lines. Based on these searches, you can start to get a better idea of how your ideal client uses the platform, which in turn will help you as you craft your Pinterest strategy. While it may be tempting to pin things that you’ll like to see, unless you are your own ideal client, this won’t help you long term.
If you’d like to learn more about why I recommend setting up a separate business Pinterest account, you can head on over HERE.
SEO Matters
Now that you know Pinterest is in fact a search engine, it makes sense to utilize search engine optimization (SEO) to craft the best content possible for the platform. Just like Google can’t read your images, Pinterest can’t either. But since Pinterest is a search engine based on visual appeal, it becomes even more critical to write good descriptions that are keyword rich and targeted towards your ideal audience. Again, think about your ideal client – what are they coming to Pinterest searching for, and how does your product or service fill this need? Don’t just stuff your descriptions full of keywords you think may apply, the algorithm will punish you for that, but try to really think about the content you are putting out and how you can communicate this value to your clients.
So there you have it, friends! Pinterest can be a powerful tool to use in your marketing strategy as long as you approach it the right way. Want to learn more about Pinterest? Check out the blog posts below:
