“OMG Ida! I just found you on Pinterest! Teach me your ways!”
This message just popped into my DMs, and luckily for you, I’d already planned an episode all about Pinterest for creatives so I just bumped it up in my schedule.
And before you tune me out thinking your audience isn’t on Pinterest, or people only use Pinterest to plan their wedding or their meal prep, hear me out, I want to ask you to stick around for this episode. You might be surprised!
While summer might not be the best time for Pinterest traffic, more people outside etc, I do think that any time is great to start putting effort into your Pinterest account because of the long term growth you’ll see.
Pinterest is not like any other social media platform. In fact, it’s not even a social media platform at all. It’s actually a search engine, disguised as a social media platform.
As a Pinterest user:
You don’t really interact with others.
You type in search – I use it for anything from brand research to house renovation planning and meal planning, but never to really share with others, more to share with myself right.
So what’s the deal with Pinterest for business? Why should we care?
Well you know I’m all about adding more hygge into our lives as entrepreneurs, and I think Pinterest marketing is perfect for this.
Nope, it’s not at all a quick marketing strategy, but if you’re in it for the long game, Pinterest marketing is definitely for you.
I have a pin that has been shared by over 500 times just on the Tailwind communities. That is not counting repins and all of that. And you when I checked it this morning there were 38 new repins. But guess what. That one has my old branding. Meaning I shared that one to this specific community at least over a year ago.
How often does that happen with your Instagram feed?! That posts from over a year and a half ago (or more) resurface and regain popularity? Hardly ever.
The most common objection to Pinterest marketing is: “my ideal client doesn’t use Pinterest”
459 million active monthly users, I refuse to believe none of those could be your potential clients.
Women aged 25-34 represent 30.4% of Pinterest’s ad audience.
Pinterest is not social media:
People likely won’t see your feed
You’re attracting cold traffic
Your audience is actively searching for something
Pinterest is a long game:
The half-life of a pin is around 3.5 months – compare that to Instagram
Easy to repurpose content
Easy to test and optimize over time
The part you’re really here for!
I started out very aggressively, I think 25 pins per day! Now I literally only batch pins whenever I have time, and I hate to admit it is the first thing to fall when things get busy. But then I pick back up and it’s like nobody noticed. My account still grew and it’s very forgiving.
So what exactly should you pin? Head over to this post to learn what I pin and how to make it stretch!
This post contains affiliate links! That means I may get a kickback at no additional cost to you. I only share things I love and use in my own business.
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