Creating a custom brand for Raleigh wedding photographer Simone McAdams was a real dream come true. Simone recently made the decision to change her business name from Hey Love Photography to Simone McAdams Photography. A strategic decision that will allow her brand to grow more and have a bigger impact, but also allows her to build a more personal brand.
With this decision, she knew it was time to finally hire a brand designer to create a brand that truly felt like home.
It was important to her to create something that could save her time in creating marketing collateral, attract her ideal clients, but also feel like a representation of herself and the way she approaches life.
Simone went through the one week brand process with me, and the end result is absolutely beautiful. We focused on creating a brand that truly represents Simone and what she stands for – joy and beauty in every day, but a simple way of life to focus on what matters most.
Here’s what Simone had to say about this process:
What’s your favorite part of your new brand?
My favorite part of my new brand is that it feels so much like ME. So many people have told me that it is so perfect for me and that they really feel like it captured me and my business in my essence.
What kind of results do you expect to see from this project?
I think my brand recognition will increase tremendously with my new brand and logo! It has elevated my business in so many ways and with a cohesive website, business cards and branding material, it will help me stand out from my competition and attract the high-end client that I want to attract. Furthermore, it will save and free up so much time as I don’t have to spend hours upon hours trying to design something myself!
Did we successfully accomplish your design goals? What was your favorite part about working together?
Absolutely, I couldn’t be any happier. I love how much you care about your clients and how much intention you put into each design. I felt so seen and understood by you.
The turn-around time and just your entire process was so incredible too. I felt like even though the process from starting to brainstorm ideas and sending you my inspiration board to receiving the final files to download only took a week, you took so much time to thoroughly get to know me and what I envisioned for my brand.