Creating a custom brand for British Wedding Photographer Nicola Auckland Photography was an absolute dream.
From our first Zoom conversation, I could tell this was going to be a special project. Nicola was ready to step outside her comfort zone, take her visual brand from a watermark to a fully developed strategic brand, and also truly stop hiding her superpowers.
During the project’s kickoff call, Nicola discovered some surprising elements as she saw her moodboard options next to each other. You see, sometimes what we think our brand needs to look like, isn’t exactly what we end up with when we’re looking at the options and what makes sense in front of us.
The call ended with Nicola telling me the magic words “I trust you” — y’all, I can’t even explain how incredible that feels to hear as a brand designer, but also how freeing. That is when I truly feel the most inspired to just create.
The result? An elegant, yet calm, emotive, and trustworthy brand. The perfect fit for a British wedding photographer if I do say so myself.
Here’s what Nicola had to say about this process:
What’s your favorite part of your new custom brand?
I love the way my new brand conveys a sense of sophistication and quality, which is exactly what I wanted.
What kind of results do you expect to see from this custom brand project?
This brand will give me an identity I can be proud of. It will allow me to pull together my new website, social channels and collateral to work as one. More than that though, it will give me the confidence to face the world with the promise of a service I know I can deliver.
Did we successfully accomplish your design goals? What was your favorite part about working together?
Yes! I am not a patient person and the best thing about working with you was that you don’t take forever! When I decide to do something I want to do it immediately, and your turnaround time made sure that I was excited on day one as I was on day seven!
Are you ready to take your brand and website to the next level? Get in touch today to learn more!
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