When Jacque and I first spoke over a year ago (!!!), it was such a great conversation, but she didn’t quite feel ready to invest in a custom brand for her wedding photography business just yet. Fast forward to now, a pandemic later, and tons of work on her business, she was finally ready to let go of her old brand and really give her business a well deserved facelift.
Jacque’s previous brand featured tons of purple and lilac, so I was surprised to see her moodboard didn’t include any of that. New tones, new color palette, she truly was ready for a big change.
I’m thrilled with the end result of this project, and I really feel like we were able to elevate Jacque’s wedding photography business through this custom brand!
Here’s what Jacque had to say about the process:
What’s your favorite part of your new brand?
My most favorite part of my brand is how well it represents my overall style and how it has elevated my brand as a whole.
What made you decide to move forward with this project?
I have been around for a while though the first time I was honestly not ready to book because I did not know enough about my brand and what I wanted to book. When I reached out I knew exactly what I wanted my brand to say and that I wanted you to design it. To be honest I would have paid you whatever you were going to charge me because you work all of it from the past year I have loved. I still get excited over launch day of every brand because I can not wait to see what you have created.
What was your favorite part about working together?
Ummm….Well I just love you! I wish we were closer because I would be taking you to coffee. You are so easy going and really talented at what you do.
And here’s a look at Jacque’s custom brand: