Custom branding and Showit template customization for videographers Point200

Kicking off the year with a custom brand and Showit template customization for Greensboro wedding videographers Point200 was incredible!

Point200 has been in business for five years and decided it was finally time to invest in a custom brand to really show off the experience that they provide for their clients.

Being a husband and wife team, Tyler and Kasey both had their own preferences, but we were focused on creating a brand that really felt like home for them and their ideal clients, and I think we nailed it!

Here’s what Tyler and Kasey had to say about it all:

“Honestly, we are picky people and we feared trusting someone else to take control in creating a fresh brand for our established business. In the over five years of business we had never invested in a designer so this was a big step for us. Our biggest fear was our vision of what ew were expecting not translating into the final design. Obviously that was not the case! We trust Ida so much and enjoyed our experience with her that we are already looking ahead to work with her again!”

And here’s what they had to say about the process:

What’s your favorite part of your new brand?

We just love it! We love that we have a consistent brand structure to follow now with our logo, fonts, patterns, and so much more (more than we realized that we needed). Everything feels cohesive and literally on brand and fitting for the industry we are in. Our brand reflects us as people but also attracts our ideal clients!

Brag away — what kind of results do you expect to see from this project?

Increase in pricing, brand recognition and confidence with our brand. We also expect to continue utilizing our site to drive traffic to our pages using paid ads and for the site to work for us in helping us book our ideal clients.

Did we successfully accomplish your design goals?

100% yes! Exceeded our expectations and everything was better than we could have even imagined. Ida truly gave us a brand that feels like home!

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